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 Gerardo Joffe is the president of
jomira/advance
and also the author of two of our books, namely How You Too Can Develop a Razor-Sharp Mind and a Steel-Trap Memory and the seven-volume mail-order course How to Build a Great Fortune In Mail-Order.
He is also the founder and now president emeritus of haverhills, one of the oldest and most innovative mail-order companies in the United States. He sold the haverhills division in February of 2001 to a Minnesota corporation.
Gerardo Joffe is a native of Germany. He left that country when he was 18 years old and went to work in the mines of Bolivia. By dint of hard work, and at the age of only 24 years, he became chief engineer of the Colquiri Mine, at that time the second largest tin mine in the world.
He left Bolivia in order to continue his engineering studies at the University of Missouri at Rolla, from which he graduated with a B.S. degree in mining engineering.
Mr. Joffe worked in the mines of the tri-state areas of Missouri/Kansas/Oklahoma and those of the Idaho panhandle. He then worked as a specialized petroleum engineer in the oil fields of Arkansas/Texas/Louisiana, after which he attended the Harvard Graduate School of Business Administration, from which he graduated with an MBA degree. He also has a law degree from the La Salle Extension University.
Mr. Joffe is a successful author. His book How You Too Can Develop a Razor-Sharp Mind and a Steel-Trap Memory is now in its 5th printing and has found an enthusiastic reception.
His book, "How You Too Can Make at Least $1 Million (but Probably Much More) in the Mail-Order Business", is now out of print. It was distributed by
Harper & Row and went through eight printings. His seven-volume mail-order course How to Build a Great Fortune In Mail-Order is now in its second, totally revised edition. Gerardo Joffe is also the author of Anagraphics, a book of word puzzles of his creation.
Gerardo Joffe is married, has two living children, and three grandchildren. He lives with his wife in San Francisco.
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